24 May 2013
How To Set Up An A/B Split Test, And Why You Need Them In Your Life
If you’re not running a split test right now, you’re probably losing out on conversions. “Wow there, steady on Matt! We’re all friends here!” OK, fair enough, point taken. But truth be told, I’d be doing you no favours at all by sugar coating it up. And that’s exactly why I wrote this post today.
19 May 2013
Penguin 2.0: Why Tiered Link Building Could Be In Trouble
Matt Cutts’ latest video upload onto the Webmaster Help youtube channel has really got people talking. So much so, that Matt has even written a blog post about it on his own personal blog. In case you haven’t seen the video yet, you might want to check it out before we go any further:
18 May 2013
A Day In The Life Of The Unsecured Loans Niche
Here’s a question for you guys… How do you get 3 different sites all ranking on page one of Google for one of the most competitive keywords going, without even having a website? Intrigued? I thought you might be.
06 Mar 2013
SEO Expose – An Argument For Negative SEO
Way before I even publish this post, I’m already bracing myself for a barrage of comments and a fair amount of stick for what you’re about to read. This one’s probably going to be a tiny bit controversial. So strap in tight!
24 Feb 2013
How I Get My Guest Posts Published On Major Websites, EVERY Time
With guest posting widely being tipped as THE seo tactic of 2013, I figured you guys might be interested to hear how I go about getting my posts published on some of the most popular blogs on the web.
19 Feb 2013
Scrapebox != Spam: 7 White Hat Uses For Scrapebox
Scrapebox is a piece of software with a seriously bad rep in the industry. You only need to take a browse through any of the popular white hat SEO forums to see what I mean. Drop in the S bomb and watch their faces screw up and their bums clench tight (maybe not so much
12 Feb 2013
Google Image Revamp – The Fallout!
By now, you’ve probably already read plenty of posts all ranting and raving about the sheer audacity of Google’s newly updated image search. The internet has been awash with an overwhelming and emotional backlash to the recent image search change, which was originally confirmed as rolling out in a Google Plus post on January 24th.
07 Jan 2013
Why “Landing Pages” Are The New Black
The recent sharp increase in not provided traffic (thanks a bunch IOS6!) is making the old faithful metrics such as visitors by keyword, even more cloudy and diluted. SEO is all about demonstrating ROI. Be that to your clients, or to your bosses. But, as with all things in marketing, quantifying and justifying your ROI
05 Nov 2012
The Golden Rule Of Conversion…
A lot of businesses come to me because they are looking to increase their conversion rates, and hopefully bag themselves a nice bit of extra profit as a result. Although there really is no easy “one size fits all” solution, there is one principle that all webmasters should keep in mind.. As most of you
02 Nov 2012
How To Increase Revenue Without Increasing Traffic
I believe that most webmasters worry too much about SEO and not enough about conversion optimisation and making the most of the traffic they already have. So I’m going to show you how conversion optimisation is often underestimated, and why you should think seriously about how to turn your visitors into customers.