Here’s a question for you guys…
How do you get 3 different sites all ranking on page one of Google for one of the most competitive keywords going, without even having a website?
Intrigued? I thought you might be.
At the time of writing this post, page 1 of an “unsecured loans” search returns 3 domains which all redirect to other sites.
The above 2 (currently ranking in position 2 and 5 respectively) both redirect to https://www.ineedcash.co.uk/, while the below result at #7 redirects to http://www.purplepayday.com/
Check out the spammy meta descriptions, title tags and domains. Everything about these 3 sites screams out “dodgy”. Now you might be thinking “isn’t this exactly the kind of low quality affiliate spam that Google DON’T want ranking?!”
And while that’s true, the guy behind this little method seems to have found a way to fly under the radar – or at least temporarily anyway.
So…make sure you’re sitting comfy and have a nice big mug of coffee at the ready, because I’m going to reverse engineer this thing from the ground up, and show you guys exactly how it’s done!
The “How To”
OK, so let’s get cracking with the bit you’re all really here for :P
Before I drill down into the specifics and show you guys exactly how this thing works, I feel like we should take a second to get something straight. I’m not for one minute advocating the methods outlined below. This is about as black hat as SEO comes. Whatever “tips” or “advice” you pick up is down to you ;-)
A redirect Vs a squeeze page
When most of us think about ranking an affiliate site, we automatically think of building and ranking a niche site or squeeze page which pushes users to click through to the affiliate links which you have carefully scattered throughout the landing page.
These guys however, have come at it with a slightly different approach. It seems like all of that was just too much of an effort for them. They realised that even when your squeeze page ranks well, only a certain % of people will ever click on your affiliate links. You’ll never get 100% of the people who land on your landing page to click through on your affil links, no matter how good you might be at conversion optimisation. So why bother trying? Why not just cut out the middle man?
That’s why all of the domains being used here are redirected to the main site. That way the setup is much more effective, with 100% of users who click on your result in the SERPs landing on your affiliate partners’ site and planting the cookie that’ll make you rich.
Taking a closer look at the setup, we can see that the redirects used here are actually 302 redirects, rather than the traditional 301:
Getting (and keeping) the domain indexed
Another convenient side effect of the 302 is that, since it is a “temporary” redirect, Google are much less likely to remove the original URL from its index.
If this were a 301 redirect, Google would most likely drop the original URL (i.e. YOUR url) from the index and transfer its linking power to the new URL. That would mean that all of the links you build would be working to directly power up the site you are trying to promote – bypassing your affiliate link altogether and netting you precisely zilch.
When Google see the 302, they know that the move is temporary and they will most likely keep the old original, cached version of the page, in the index. That’s how these domains are keeping themselves in the index.
The page titles, descriptions etc being used in the SERPs are from an old, cached version of that page. As soon as that page is cached, they know that they can take it down and 302 it to the money site via the affiliate link.
Now that’s what I call optimising your funnel!
But there’s one other major benefit to the 302 redirect…
A 302 redirect will not pass any link juice. The link juice stays attached to the original URL because Google knows that the redirect is only a temporary one. So since the link juice does not pass through, neither does any penalty which could come as a result of the link juice. If any of these domains do eventually get burned for smashing the anchor texts too hard, it doesn’t really matter. They are simply throw away domains and are not designed for long term rankings.
The guys behind the method know full well that they will get penalised eventually, which is why this method is often referred to as a “churn and burn”. As soon as the domain gets binned off, they can sack it and move onto a new one. They haven’t even troubled themselves with the bother of creating a site on the domain, so they have literally lost nothing when the domain goes bye-byes.
And since there is no penalty passed through the redirect, there isn’t really any need to hold back on the links you build either. Which is just as well really, because the guys behind this little setup have done anything but hold back.
Check out the backlink profile for unsecuredloansbadcreditcompanyforukdj.co.uk (the current #2):
The anchor text being used here is actually pretty clever when you think about it.
In fact, no one single anchor text makes up over 8% of their total profile. If they had just gone out and smashed 100% exact match anchor text for their keyword, they’d likely never have got anywhere near their current ranking position. Or if they did, their time there would have been very short lived indeed. By keeping the anchors mixed up like this, the guys have bought themselves a little more time. Nice!
There’s no denying though, that the above anchor text distribution is nowhere near “natural”. If you’re doing this sort of thing, you know full well that the domain is going to get binned off eventually. But keeping the anchor text a little more evenly distributed like this does seem to buy you more time. I’ve seen multiple sites using linking techniques similar to this and achieving some great short term results in some of the toughest niches around.
So where are the links coming from?
Well…let’s take a look.
Check out some of the referring sites I’ve randomly picked out from the profile:
I could go on listing examples all day, or you could go and check it out for yourself :P You’ll see that the above 4 samples are pretty typical of the profile as a whole.
And now that we’re agreed on that much, let’s drill down further and take a proper look at what’s really going on…
It only takes a very brief look over some of the above examples, to realise that those links have clearly been made by an automated link building software program. The articles are all spun (albeit extremely badly!) and are the kind of thing you’d typically see from people who use programs like GSA Search Engine Ranker and Ultimate Demon who cut corners and don’t use the programs to their full potential.
In short, the links are all junk and are automatically generated. But these guys forgot the golden rule of using tools like this…always keep the junk links waaaay away from your money site. Having links like that going directly into the site you’re trying to rank is mental. Seriously, you might as well just pull your pants down and bend over your desk, because big G is guna spank you silly.
What Would I Do Differently?
Let there be no mistake about it guys, tools like these are EXTREMELY powerful. But they can also be pretty devastating in the wrong hands. If you know how to use them properly, you can rank any website in any niche. Trust me ;)
Here’s what I would have done differently if I was in the unsecured loans niche…
These kind of crappy links do have their place, but that place is far away from your money site. Only high quality links, placed within high quality content should be going into your money site.
My solution to see those awesome rankings actually STICK, would be to introduce another layer to my backlink program.
Step 1 – Build only quality links to your money site
Trying to get into a niche as competitive as this one, really makes that 1st step even more important. At least if you want rankings that last that is.
First off, I would be creating a number of “mini-niche” style sites, each on their own IP, each run as completely stand alone sites. There would be no footprint between these sites whatsoever. Everything about them has to be unique in order for this to work properly. The content on these sites should be worthy of any full blown money site. What I’m saying here is, don’t use spun crap. Not at this stage. You need them to look and feel like proper, informative and useful sites – almost like they are money sites in their own right.
Step 2 – This Is Where The Fun Starts
From there, I’d pretty much do a scaled up version of what the guys have done with unsecuredloansbadcreditcompanyforukdj.co.uk. This is where spun content really comes into play. Well spun content is the only viable way to generate large amounts of unique content that a project like this needs.
I would now start building automated links into the “mini niche” style sites I had created in the step before. You still need to be slightly careful about the content you’re producing at this level though. Don’t just go ape shit with The Best Spinner and start knocking out loads of rubbish. You’re still too close to your money site to risk doing that yet.
Instead, make sure your articles are spun well and that the content still reads well and makes sense. There’s a fine line between getting the content unique, and having content that’s pure junk and doesn’t even make sense. But that’s what makes the difference between a good tiered linking project and a bad one.
Step 3 – Let’s Go Mental!
This is the bit you’ve been dying to do. Step 3 is time to power up your software, and start firing out as many links as you possibly can. All the links I produce at this stage would link back to the pages I created in the step above.
You can really let your hair down on this stage and just go mental with the links and the content. It’s purely about the numbers now. The more links you build at this stage, the better.
The result would be a 3 tier backlink structure, which filters all of the power of mass generated links built on autopilot, but keeps the risks far away from the site you’re trying to rank. The PR generated from all of the spammy links you created in step 3, all filters through your backlink structure and hits your money site through carefully controlled anchor text on your “mini niche” style sites. And since you built these sites, you have full control over the anchor text being used. You can jump in and change the anchor or delete the link at any time if it becomes a problem.
Anyway folks, that’s more than enough of my ramblings for one day. By this point I imagine that any of you who did click through to read this article have long since disappeared. To those of you who did stick around, I apologise. I know this has been a long one! Hopefully you enjoyed it enough to give it a share though? **hint hint** ;)
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