Matt Cutts’ latest video upload onto the Webmaster Help youtube channel has really got people talking. So much so, that Matt has even written a blog post about it on his own personal blog.
In case you haven’t seen the video yet, you might want to check it out before we go any further:
Now, as you would probably expect, this video has caused a big stir in the SEO community. And as with every time Matt does so much as a fart, SEOs everywhere have been analysing the intricate details of the video with a fine tooth comb.
But there is one key underlying message in this video that no one seems to have picked up on. The overall message and focus of the video is to target the pure blackhat SEO techniques.
3:13 – “We’re also looking at some ways to go upstream to deny the value to link spammers. People who spam links in various ways. We’ve got some nice ideas on trying to make sure that that becomes less effective.”
This is really the key bit for me. Google are fully aware that tiered link building is being used very effectively to game its search results at the moment. It makes sense that they would be looking for ways to tackle that. To me, Cutts’ use of the word “upstream” is particularly telling.
If Google go more “upstream” when looking at your websites backlinks, what are they guna find? Are they still guna find good quality links from good quality sites, just like you would naturally expect? Or are they going to find that your links are being “powered up” by a layer of spammy, crappy links that you wouldn’t want anywhere near your money site?
Now don’t get me wrong guys, I’ve used tiered link building myself; and to pretty devastating effect too. I know firsthand how powerful tiered link building can be when you do it right. In fact, I even published a post about how to use it. And I’m certainly not saying that Penguin 2 is guna be completely game over for the method. What I AM saying though, is that I’m expecting it to be a game changer.
I think this one little sentence, could be a huge tip off as to what Penguin 2 will really be all about.
This is guna be the Penguin update that separates the good tiered link builders from the bad lazy ones. If you wana make sure that your sites make the grade, then this is the time to step up your game.
It remains to be seen how they are guna judge your links when they do get “upstream”. Will it be on anchor text percentages and out of context link placement like Penguin 1? Or will the algo look at the types of links coming into your backlinks and the “neighbourhood” you’re in? Who knows. What I do know though, is that we can expect a pretty drastic shakeup in the coming weeks.
Personally I’m quite looking forward to the challenge ;-)
What do you think Penguin 2 will bring? How do you see it changing SEO? Or maybe you don’t see it changing much at all?
Pssssssssssttt... Rumour has it that clicking one of these shiney buttons makes magical dancing pixies pop out of your USB port and shower you in riches and lucky 4 leaf clovers. Of course, that might all be bullshit, but are you willing to take that chance? Don't miss out...
Don't worry, I've got much better things to do than send you spam. Neither of us need that.