Goodbye SEO, Hello Digital Marketing

You might have noticed that the blog has been a little sparse on the update front for the last couple of weeks.

Well, this time at least, there is actually a good reason for that.

“Come on then Matt, what’s your excuse this time?!”

Two weeks ago now, I made a small but important career change.

Two weeks ago, I quit SEO.

Say What Now?

So I should probably qualify that a little bit, hey?

For the past year or so, I’ve been working for various companies and agencies in predominantly technical SEO roles. By technical SEO, I mean the hard core “must build more links” and technical onsite audits side of things.

I’ve enjoyed my time on the technical side, and I’ve certainly learnt a hell of a lot along the way! I’ve worked with some great brands and got my teeth into some unbelievably big websites. It’s been pretty awesome.

But I’m not completely leaving SEO behind though. Not by a long shot.

Because that grounding in technical SEO – the kind of detail onsite and offsite SEO that only comes from spending your days in the trenches – is where every digital marketer should start their careers in my opinion.

So while I still love SEO and intend to continue using and developing my SEO skills, this move is about being able to get involved with a much wider range of digital marketing campaigns.

Why the move?

Well, there are a few reasons why I’ve decided to move away from pure out and out SEO and into a wider ranging digital marketing setup. Some of them are related to specific career goals, some are personal and some are a reaction to a rapidly changing industry.

We all know SEO has seen some pretty brutal shakeups in the last couple of years.

I’ve worked with clients who have built businesses that are so reliant on Google rankings that when they disappear, so too does their entire business. And I don’t know about you guys, but that kind of “all your eggs in one basket” strategy doesn’t really sound that appealing to me. It’s certainly not something I’d want to do with my business.

But that’s kind of exactly what I was doing.

Not with my business, granted, but with my career.

But it’s also more than that

On a personal note…I’ll be honest and say it…I got bored.

I’ve ranked stacks of sites now in all kinds of different niches.

To be honest…it’s kinda stopped being a challenge. And for me, it’s always been the challenge of what I do that’s kept me wanting more of it. So when the challenge eases off and routine sets in, that’s when I knew it was time for a change.

I kinda like pushing myself and diving head first into new things. Those of you who know me will know that the boring and the mundane doesn’t really sit well with me.

So, I plucked up some courage, and took the leap.

I’m now working with digital agency and e-commerce specialists, The Distance in York in the UK.


So what does this mean for the blog?

Well, to be honest…not a lot.

While the main focus of the blog has always been technical SEO, I have always been keen to paint that within a wider digital marketing context.

With that being said however, you can probably expect less hard core technical SEO posts over the coming months. I still love the technical stuff and I have a number of sites/projects that I work on that are reliant on that. So I’ll still be writing posts about those kinds of issues and hopefully continuing to share my experiences and knowledge with you all.

But what it does mean, is that you can expect much more scope from my posts.

While I’ll still be writing about SEO, you can also expect to see posts relate to other aspects of the digital marketing spectrum – from social media, to email marketing, to content marketing, conversion optimisation, PPC and everything inbetween.

In short, the blog isn’t just going to show you how to rank a site, it’s going to show you how to build a business.

I’ll show you how to develop online content and resource assets that will leave your competitors in the dust, and how to market and promote the hell out of them to increase your traffic and crank up those all important conversions.

I’ll also be focusing a lot more on how to analyse and accurately interpret the chasm of data that you have at your fingertips in order to measure the return on your efforts and investments across the various channels, and spot marketing opportunities that you can jump on and capitalise on.

If you fancy joining me on the journey, make sure you drop your email address below to keep up to date with my latest posts.

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